Oscars 2008 - why they didn't watch....  

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Ken Evans' article The Real Problem with the 80. Academy Awards about TV-viewers' disinterest in this year's Oscars-Show made me think about the topic. First I want to say that I don't believe in the numbers in the first place. But that's not going to keep me from cooking up my own 5-part-theory "Oscars 2008 - why they didn't care to watch". Completely non-scientific, I promise.

It wasn't the show, the show was fine. Jon Stewart always cracks me up and that joke he made about inviting the screenwriters? Priceless. Not to mention Cameron Diaz. There should be an award for funniest presenter. Can you say ci-ne-ma-to-gra-phy? She can say it! You did good, hon.

Apropos screenwriters. During the strike people came to learn new and - for many - surprising information re: the movie business. Not sure how impressed they were by that...

Here's my Oscar-theory:

1. The extreme hype

Maybe my memory isn't working properly, but I feel that never before has there been such an onslaught of....

a) advertising
Could you go anywhere without seeing ads? I remember Atonement-videos in the New York Times movie-section, horrible giant pop-ups (was that Variety, I'm 99 % sure it was) - for what film (TWBB or NCFOM?) I can't say because all I was ever interested in was finding the X to get rid of the intrusive ad. The imdb wasn't exactly ad-free, either. Which reminds me on...

b) "the Road to the Oscars"
How exciting is it to see the same films being nominated for different awards and winning one award after the other? Did we expect to see any surprises at the Oscars? Did we? Which leads me to....

2. Several noms for the same film
makes for a yawnfest. We've been there before, but at least more people cared about LOTR as opposed to this year, when...

3. People hadn't seen all the nominated films
Ken Evans points out, and I agree, that we don't care if a film we haven't seen wins an Oscar or not. The blame goes - in part - to a crowded December release schedule.

4. People hated some of the nominated films/were ticked off that some films weren't nominated
Yupp, I admit, I didn't care one bit for Atonement. And why exactly was Sweeney Todd not nominated for Best Picture? Beats me.

4a. Nominations. Period.
Dame Judy Dench didn't work in 2007, I guess. But Cate Blanchett was in at least 2 movies! Hey, and check out the category "Best Supporting Actress". Strange, to say the least. I'd give an award to Helena Bonham Carter for Sweeney Todd. I know, I know, but we're all entitled to our opinions, aren't we?

5. Heath Ledger's death
Yeah, I know, it's just me being a silly fangirl. But I thought about the in-memoriam section of the Academy Awards Show a few times before the event and it made me sad. We all knew we'd see him there and it would be painful. This paragraph not sponsored by Kleenex or any other brand of tissues.

Related:
80. Academy Awards - The Oscar goes to...

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